'RSS, URL's, Meta tags and bellyaches': RSS Feed

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star123 (220.226.172.246) -

At the moment we provide a rubbish RSS service to our website users. and we want to improve it 200%.
The XML is not validated to any standard, its url is not picked up in Windows Live, or Google Toolbars. I think this is due the it being invalid and maybe the way we call the rss.
We do it like this at the moment...
Domain address/feed.aspx?entityid=15&articleurl=detail.aspx&cachettl=0
Would it be better if presented like this and it was an actuall file sitting on the server
Domain address/topic/rss/feed.rss
Apart from us having to get our feed to be valid do you think that dynamically calling the RSS is better than their actually be a rss file sitting on the server? Does the URL make a difference?
Also, I’m wondering if there are any specific pros and cons to providing RSS feeds to users that I should watch out for. Does adding XSL styling change anything? Does adding meta page tags help search engines/readers locate your feeds?

Not done much on RSS before so if any one has a perl of knowledge or can point me to a resource that can help I would be most grateful!
cheers in advance

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