Google's Click-Fraud Crackdown

Bruce Schneier (NewsMaster) -

But the overarching problem is both hard to solve and important: How do you tell if there's an actual person sitting in front of a computer screen? How do you tell that the person is paying attention, hasn't automated his responses, and isn't being assisted by friends? Authentication systems are big business, whether based on something you know (passwords), something you have (tokens) or something you are (biometrics). But none of those systems can secure you against someone who walks away and lets another person sit down at the keyboard, or a computer that's infected with a Trojan.

Follow the link to read the full article. Comment on it here.

• Google's Click-Fraud Crackdown

Comment #1 Jim (64.76.39.59) -

Nice article about the issue... but I wouldn't call changing the some pay for click to pay for "action" to be a "crackdown".

It's a completely different business model with its own advantages and disadvantages.

Name:           
E-Mail:         

Optional (please add to our directory first)
Web Link:       
Link Title:     

Message:

Note: once you register your email address with RSS Feed it is used across our whole network of forums and blogs. You can create seperate profiles for each forum or blog, but use the same login.