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star123 (220.226.172.246) -

Using RSS feeds, publishers have the unique opportunity to determine the anchor text that will be used to link to internal website pages. RSS feeds are often syndicated, and even more often compelling feed items will often be re posted by other publishers. With that in mind, when including links back to a website in the item description field, use anchor text that is a relevant keyword or phrase. Anchor text is one factor that search engines use in determining a website's ranking for specific keywords and phrases.
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